As we have now finished our digipack design, we had to think about different concept that would promote my digipack but also the band itself, effectively.
The idea of using the rabbit within the digipack itself come to mind. This was because is has a clear connection to the name of the band but also, when the audience purchase the digipack, they will see the connection further.
A second idea of using the girl from the front cover of our digipack was the preferred idea and therefore this was chosen.
To develop this idea, we could incorporate the inverted design within the normal design.
Final Design
Net of the inside...
Addition Elements
Within the digipack design, we included additional elements to make the digipack appear as realistic as possible.
Such elements as a bar code was added. This adds realism to our digipack as all the designs of existing digipacks had this carefully composed on the album design. To the left is the bar code we used, as you can see, it is a fake as the numbers go up in order.
Also to make our digipack authentic, the copy right logo but also an additional blurb was added. This was constructed by looking at different album 'blurbs' and creating our own with the required elements to address within this blurb. To the right is a screen shot of what we came up with and merged it with the 'copy right' logo.
An idea to make our digipack look professional was to add a different logo or sign to the back of the design. As we noticed that the digipacks/ albums from our genre had different production and recording logos within the design, we came up with our own. The Suffolk One Logo became a strong idea as it was original to our digipack. As the original logo is purple, we decided this did not fit within our design and therefore changed it to monochrome colours and in effect suited the digipack design. This is shown on the right.
Such elements as a bar code was added. This adds realism to our digipack as all the designs of existing digipacks had this carefully composed on the album design. To the left is the bar code we used, as you can see, it is a fake as the numbers go up in order.An idea to make our digipack look professional was to add a different logo or sign to the back of the design. As we noticed that the digipacks/ albums from our genre had different production and recording logos within the design, we came up with our own. The Suffolk One Logo became a strong idea as it was original to our digipack. As the original logo is purple, we decided this did not fit within our design and therefore changed it to monochrome colours and in effect suited the digipack design. This is shown on the right.Inside pages
The have a key importance to the design of our digipack as it brings the design together and can convey interest.
The 'rabbit' idea was very strong from the beginning, as it has a clear connection to the bands name. The way in which we would incorporate this rabbit into our design came into question. The idea of an anatomy of a rabbit came into mind as the skeleton of the rabbit could disturbed the viewer but also it could have a symbolic meaning. The image on the right was an influence for our design as the skeleton of the rabbit is on show but some elements such as the tonal on the ears, suggests the innocent rabbit is still there. The juxtaposition of the outline and tonal study on the rabbit is something we would like to produce.
We considered this juxtaposition element a developed it, keeping with the idea of a tonal drawing, a second drawing, one of the anatomy of a rabbit, the other just a simple drawing of a normal looking rabbit. This could suggest a sense of good an evil and could be composed on either side. This furthermore could be consider as 'binary opposition', following the theme of the normal and inverted style girl on the previous flip page and front cover. These drawings which we scanned in are shown below.
To make the drawing more effective, we edited them by adding a 'threshold' filter, so that the lines and shading would be more harsh and creating contrast. This harsh contrast furthermore adds to the distrubed look we are going for with our digipack, as we did for our music video. All to suit the codes and conventions of our genre to our target audience.
For where the disk would be place, we had to come up with a design that would be quite generic but suited with the rest of the design. As before with the development of the background, a clock was used then which we really particularly liked. We considered the image that we used before and changed it but also made it more subtle to the design. Also we thought that the roundness of the clock face would complement the disk itself.
The clock face could also be the design on the disk itself so it seems apart of the whole design of the digipack.
Additionally, similar photoshop brushed used within the front cover design will be used to create flow between the designs.
Typography
Typography elements within a design are very import and have to be considered and chosen carefully.
The name of the band 'Rabbit Pudding', from a typography element, would become important as it could potentially be the bands 'star image'. These are just some of the type faces we had considered to come to our final outcome. As you can see, they suit our genre and are stereotypically similar to other bands within our genre.
From this we got to our final outcome. (bellow) Within our design we had to invert the image so that it would be noticeable and therefore recognisable to create a 'star image'.
Addition typography such as the 'Mad Science' was also be important as the typography would be the iconography of this particular album.
Finally the blurb on the back of the digipack had to be thought out. This particular type face had to look professional as it contains important information. This also meant it has to be legible for the audience to read. As this text was incorporated with the 'copy right logo' as this text is about the copy right restrictions, we chose a similar text to the 'copy right logo' to make it clear the text is connected to the logo.
Track Listing
With the track listing we came up with a ripped paper idea. This was a random idea and turned our to be very successful within it purpose. We scanned a piece of ripped paper, roughly enough size for all the music tracks and scanned it in so we could further manipulate it. The track on the back of the digipack are actually from the website we got the original track from. This was helpful as we did not have to make up our own songs but also makes the real band itself have a connection with the process of our work. The typography connects with the ripped paper design as the type face looks hand written. Following on from the main design, similar photoshop brushes would be use to connect this page with the front cover and the rest of the digipack as we plan to use these photoshop brushes within every design.
The finish product is below.
Front Cover and Flip Designs
For the front design of our digipack we decided to go forth with the mask idea, as this could become the particular digipacks iconography but also features from this design could become the bands star image. The image to the left is a drawing that one of the crew members drew to make our digipack original.
The main feature is of course the mask, this connects well with our specific music video but also could be a recurring iconography to other music videos that the band would produce in the future or apart of the star image of the band completely. Also the gas mask has been placed on a female, relating to the music video we produced but also suggests a vulnerability, as though she is trapped within the gas mask, this furthermore is portrayed by the hands held up against her face/ gas mask. This suggest that she wants to break free from this gas mask, breaking free from the effect the gas mask has on her. Other elements of the design emphases this entrapment, such as the wire connecting her to the gas mask from her left hand shoulder but also the barbed wire around her fingers. This continuing use of wire suggests a connection between two items which could have a metaphoric meaning. The use of barber wire is used within the hair of the female, suggests this item has evolved from the mask itself and slowly taking over the female. Other items have been placed within the hair to make a further connection, as these items connect well with the curtain elements of the design. Rabbit ears were included into the design, which connects well with the band name 'Rabbit Pudding', but also creates a sense of innocents to the drawing. A 'light bulb' was included, suggesting a scientific element, this therefore connects to the title that we have chosen for the digipack/album itself, 'Mad Science'. Furthermore a number cube was also placed in the females hair, this connects to one of the tracks on the album, 'Toyshop'. The iconography of this number cube however represents a more childlike nature, this suggests and emphasises an innocent side to the female character. Furthermore this could be connected to the two side personality idea, a sense of innocent vs evil, a form of binary opposition.
We scanned this drawing design and began the editing process. To the left is our final edited design which we would use for the front cover design. Adding additional elements such as the bands name and title of the digipack/album to the front cover design aswell.
Going along the idea of binary opposition, we edited the front cover design further by inverting it, giving a slight distorting effect as opposed to the main design. This was perfect in representing an evil/ bad side to this female character, juxtaposed to the original design which now suggests a vulnerable/ innocent side.
This design will be used for our 'flip side'. Furthermore connecting to the meaning.
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