Contextual References

Our main contextual reference was Alice In Wonderland. This was due to the resource that we would have but also could capture an addition target audience. This could be either from our target audiences childhood memories to the original Disney version of Alice In Wonderland in 1951. But also the mordenised version by Tim Burton in 2010. These two versions are completely different as the remake is very peculiar  and distorted. This distortion and confusion to the audience is a concept we wanted to achieve.

Different ideas to emphasise this contextual reference and items such as Cards, Alice's Dress and also a Clock.