For the main advert design, the main digipack cover would be used. This would connect to the specific album and furthermore, promoting the ablum by making it more recognisable.
Room was made at the bottom for addition elements that would make our advert more realistic.
At first we considered to add the album name 'Mad House' to make a clear promotion of this album. This was changed and taken out as within our research, the album name wasn't present on existing products. Also, by taking the album name out, the advert could be more varied and could be used for other promotions of the band other than the album itself, such as gigs ect.
As the advert looked very monochrome and dull, we decided to incorporated the inverted design, from the first flip page of the digipack, on top of the normal design. This could show the meaning behind this iconography character. This suggests that there could be two personalities to this character. This is going along the schizophrenia concept idea and furthermore could mean a good and evil side to this character.
This idea was successful and therefore we are going to use this idea within out advert design.
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