Ideas

From looking at existing products, within our group we then brainstormed ideas that would be relevant and would appear professional.
Going along stereotypical codes and conventions, blood a common idea as it is common within our genre but also gives a distorted but also thriller element to our music video.
Looking at the band name itself, two idea instantly came to mind, Firstly a rabbit pudding or pie came to mind, as the original bands design was very different and alternative. We considered the random imagery of a pie could suit this. Secondly, even simpler, a rabbit was discussed. These two idea clear show an instant connection to the bands name.
The idea of using a clock within our design could become a possibility as we used a clock within out music video, this could connect well with that track but also, clocks can be very generic and could also be apart of the other tracks.
A gas mask, also an idea from our music video, was a prominent idea as it could mean a potential 'iconography' for the band.

Most importantly, we had to decide upon a title for this individual digipack/album, we found that is was common, through our research, that the use of one of the track names were used for the album title itself. Therefore we chose the track 'Mad Science', as it is quite generic but furthermore, other ideas could develop from this title.